It's Content. For Good.

The Power of Good Content

Everywhere we go in the digital world we consume content. Email. Social media. Websites. Our lives are dominated by it.

And that content has power. Power that nonprofits could harness to do their good work and change the world. But using that power strategically and getting the results you want can be a challenge for many organizations.

What story should we tell? What channels should we use? How often should we post? Is our content making a difference?

Communicating your mission and your work effectively requires a robust content strategy, up-to-date expert knowledge on the digital landscape, and the right processes and tools to set the stage for success. We can help

How We Help

You do good work. In fact, you’re so busy doing that good work, you don’t have time to tell people about it. But don’t worry. You’re in the right place.

For Good Content is passionate about providing the marketing and communications support you need to shout about your good work from the rooftops and tell your story in a way that will capture attention and change hearts and minds.

In the world of content marketing, people talk a lot about good content. Content that gets results, high-quality, glossy, effective.

But at For Good Content, we’re passionate about the other kind of good content — content that helps you amplify the good work you’re doing to change the world. Content for good.

Our Mission

To use the power of marketing and communication to equip nonprofits and mission-driven leaders with the tools and strategy they need to share their good work, garner donors, clients and supporters, and change the world for good.


Ginny Engholm


Ginny Engholm grew up in rural Mississippi and Alabama but calls Baton Rouge home now. And she loves story. Of any type. She’s a proud book nerd, a committed film freak, and a rabid TV junkie. And while she loves all genres, her favorite stories often exist somewhere in the realm of fantasy, horror, and sci-fi and almost always feature complex, flawed, charismatic female leads.

Ginny thought for many years this meant she was destined to be an English professor. But after earning her Ph.D. in American literature and being an English professor for 15 years, she found herself wanting to harness the power of stories for good.

So Ginny made a career change to content marketing, where she’s been rewarded with meaningful work telling the stories of nonprofits and other people doing good in the world. After two years at a marketing agency and seeing the challenges nonprofits and other mission-oriented companies faced firsthand, she decided to launch For Good Content to help people harness the power of content for good.

But all this storytelling still hasn’t sated her own insatiable consumption of stories, which she is probably doing right now.

Who We've Worked With

Contact Us

Scroll to Top